Watch the video, or read the Blog Post below.
If you are using ClickFunnels for your business needs, then this post is definitely for you!
Today, I am going to show you an A/B test that I did for my own business, wherein I try to build up my email list while, at the same time, trying to generate profit by fulfilling potential customers' orders.
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Opt-in Testing: A/B Test
First things first. An A/B test is basically a situational experiment wherein you try out 2 setups and have them go live simultaneously. At the end of the trial period, the setup with the most favorable results (clickthrough rates, opt-ins, etc.) will, of course, will be deemed the winner and be kept in the system.
Now, in this video, I did an A/B test to determine what setup would be better in terms of gathering emails to be able to build up my email list. Of course, when you are running a business, generating sales should be a priority. But if you don't have the means to spread out the word and get your name known, you are definitely going to have a hard time advertising your products, and, worse comes to worse, you won't be able to sell at all.
Check out my A/B test below and find out which one works better.
Situation A is the typical setup of a sales page.
Firstly, we get traffic to our website via ads (as a side note, do keep in mind that the proper setup of your ads is probably the most important step in the process of making a sale; do not take this lightly and take time to optimize your ads to fully utilize them).
The ads will then take customers to your sales page, wherein the full details of the product are shown. This is also the page where they can primarily confirm their order via a Buy Now button.
Clicking said button will take them to the order form, where they provide you with all the necessary information for a successful transaction. Before sealing the deal, customers are taken to a one-time-order in an attempt to boost sales. And that's it! You've successfully fulfilled an order; the next step is to move on to other customers.
...but what if that customer decided not to make a purchase at the last minute? How are you going to get back to and encourage them to check out the product(s) they were so interested in again and actually purchase them if they have not provided any contact information? This is where setup B enters the picture.
In a different situation I tried to squeeze in an email opt-in form.
Now, you might be thinking, "How can an email opt-in form even help me with this? It's not like my customers will just fill this up all willy nilly!" Actually, it all comes down to the headline of your opt-in form.
So, instead of putting in "Type your email address so you can receive this or get that," I put in this:
"What email address should we send your tracking number to?"
The beauty of this is that this email opt-in form is strategically placed in between the sales page and the order form. That way, your customers won't feel the need to input personal information early on, and thus won't feel intimidated into making a purchase.
Moreover, should your customers back out, they would have already entered their email address before closing the tab, and you can reconnect with them for as many times as you wish to pursue them to buy the product anyway!
By the way, you can type in any headline you want, so long as the true intention of obtaining their email address for the sake of building your list is kept hidden.
A/B Test: Results
The following is the outcome of my A/B test over a set period of time.
Wherein: Control = Setup A (5,533 unique visitors, 123 purchases; 2.22%). Variation = Setup B (4,500 unique visitors, 93 purchases; 1.80%)
So, obviously setup A had more a more favorable outcome. With it, I had more website visitors. I was also able to sell to more people by not having them punch in their email addresses upfront before making a purchase.
Still, why is setup B relevant?
Needless to say, with it, I am able to obtain information that I can use to contact my website visitors or potential customers in the near future about the product they were looking at. And if I have any other news or announcements, I can be sure that they would be notified about them.
Email marketing is another form of advertisement, and to make a sale, you need to let people know that you are selling something, and reconnect with them when needed to boost your sales.
Let's Wrap It Up!
Today I showed you a teensy tip to help you build up your email list. The end result of my A/B test might have been a little less than what is optimal, but it gave us a view of our potential customers' activity and preferences.
Actually, I take this as a bit of an opportunity to find more ways to help you and your business grow and develop on every aspect.
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