Watch the video, or read the Blog Post below.
Are you using ClickFunnels? If so, then good! You now know what is best for your business. But are you completely utilizing ClickFunnels and using every bit of tool and/or feature it offers? You're probably ignoring this one!
Allow me to tell you what an order bump, why it is so important AND why you should implement it on your own checkout page as well!
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ClickFunnels' Order Bumps
The order bump feature in ClickFunnels is actually one that, when offered to your customers, gives them the option to have their orders climb up the waiting list and thus be given priority over others -- for a measly additional fee. Yep, let's say for around $5, they can get their orders 24 hours earlier than expected.
How to Setup Order Bumps
We're not going to go in-depth and have a full-on tutorial in this post. Instead, you can learn more about order bumps and how you can set them up for yourselves when you sign up for and join the fun on The Pirate Club, which is my monthly exclusive monthly membership club. Here, you also get access to a huge library of winning products that you can easily add to your own eCommerce store. More than that, we also have everything ready for you -- that's right! From ad copies to professionally edited ad videos to suggested retail pricing -- AND MORE! All that's left for you to do is to connect your store to the club, add the products to your website and they're all ready to make you some money.
If, however, you feel that you're not yet ready to make a commitment and spend money on my Pirate Club, you can instead sign up to my free dropshipping course by clicking this link here. Inside, you'll find four short videos that will take you on a quick journey to learning how to dropship -- from creating your own logo, finding profitable products up to creating a full website and an eCommerce store!
The Beauty of Order Bumps
So let's go back to our main topic: order bumps. Over at the Pirate Products page, you'll see a few numbers up above: COGs (cost of goods), Price, Profit, and Break Even ROAS. I want to point out the importance of this number because it is the determining factor for the profitability of your product AND you ads.
So, the BE ROAS is the ratio of how much money you need to earn in order to break even over the amount that you are spending on your ads. So, if you're spending $100 on your ads, when you have a BE ROAS of 1.43, you need to make at least $143 to consider your ads and your product to be profitable. Anything above it is good; anything below means you should start thinking twice.
The BE ROAS also implies that you can spend, at maximum, all of your profit on your ads. In our example, you can choose to spend up to $43 on your ads. Does that sound good enough for you? What if you want to spend more in hopes of boosting sales? Is there a way to do that?
Of course! That's where order bumps come in.
Order bumps allow you to gain an additional profit, and all you need to do is to make sure that the orders of the customers who took your offer are prioritized and handled as soon as possible. Let's take a look here:
So normally this product is being offered in the market at $25.94. If I add an additional $4.95 for the order bump, my BE ROAS would be significantly lowered to 1.33. That means you only need to earn $133 to mark your product and ads as a success!
I did an A/B test on this and found that a whopping 70% of my customers chose to click on and accept my offer. So, just imagine how much more I am making with this simple little feature! If I have a hundred customers, I am making $350 more through this order bump, and this is good money that I can use either for myself or to run more and more ads to ensure the overall profitability of my store!
And this doesn't even include up sells or down sells or anything else. I just gave the promise of an earlier processing time and BOOM!
This is why I like performing live tests on my own eCommerce store. I can personally see what is going right and what I am doing wrong. Moreover, I can create different strategies for maximum profitability. Best of all, I get to document these small changes and share them with you, so you don't have to make the same mistakes that I did!
Let's Wrap It Up!
What a treat! We have just discussed what an order bump is and how much more money it can give you, as long as you set it up right. Remember, you can know more about this when you sign up for The Pirate Club. Or if you would like to start from the ground up, you can choose to enroll in my free dropshipping course -- learn everything you need to by watching 4 short videos!
If you have any more questions about Facebook Ads, Klaviyo, ClickFunnels or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, don't forget to subscribe to my YouTube channel!