Is this you?

Are you a solopreneur, creative, or coach trying to make your mark online?

You might have a website, but is it bringing in the customers and sales you envisioned?

Many face the overwhelming task of building a website that not only looks good but also effectively sells their digital products. It can feel like you’re spinning your wheels, wasting time on tactics that don’t deliver results.

The core issue

The real challenge: building a website that sells

You’ve probably noticed that while there’s a lot of advice on creating aesthetically pleasing websites, there’s a significant gap in resources that teach you how to build a website optimized for sales.

Many solopreneurs, creatives, and coaches struggle with low conversion rates and lack of traffic because their websites aren’t designed to be marketing powerhouses.

Without a clear, effective strategy, your website might look good, but it fails to convert visitors into paying customers. The competition is fierce, and simply having a website isn’t enough.

You need advanced marketing strategies that many traditional web-building guides overlook, leaving you with a site that doesn’t perform.

Your solution is here

Introducing the WagePirate Framework

The WagePirate Framework is designed specifically for solopreneurs, creatives, and coaches who want to build a website that grows their audience and maximizes sales of their digital products.

It’s a comprehensive guide that takes you step-by-step through creating a website that not only looks great but is also a powerful sales tool.


Designed for sales

Follow the WagePirate Framework and go from zero to sales

The WagePirate Framework breaks down the complex process of building a sales-optimized website into manageable steps that are easy to follow.

Step 1

Define your message

Learn to write compelling copy that resonates with your target audience and sets you apart from the competition.

Step 2

Build your website

Create an easy-to-manage, high-converting website using the WordPress Block Editor, with integrated Sales Funnels and Lead Magnets.

Step 3

Get sales

Send people to your new website and watch them buy your products, join your email list and make you profit.


Unique Selling Points

You’ll get these benefits by following our approach

By following the WagePirate Framework, you’re leveraging years of firsthand e-commerce and digital marketing experience to achieve these unique benefits for your business:

Transform your website into a sales machine with built-in marketing strategies.

Manage your site without the hassle of complicated tools or constant developer reliance.

Save money on web development and maintenance by learning to do it yourself.

Use the reliable WordPress Block Editor to ensure your site stays up-to-date and functional.


Our unique process

Our unique process is what gives you those benefits

My WagePirate Framework uses a special WordPress theme made for solopreneurs, creatives, and coaches selling digital products. This theme makes building your website, Sales Funnels, and Lead Magnets easy and fast. Plus, it uses the WordPress Block Editor, so you’ll never need to rebuild your website or learn a complicated page builder.

Here’s a sneak-peek at what makes our approach different to what you might have seen elsewhere:

You’ll learn to write compelling copy using proven copywriting frameworks, ensuring your Sales Pages, About Page, and other key pages are persuasive and effective. This approach prevents the common pitfall of trying to fit your message into a pre-made design.

You’ll start by importing a Starter Site—an entire website designed and coded for people selling digital products. This saves you time and provides a solid foundation to customize with your content.

You will use a WordPress theme designed specifically for creatives and digital product sellers. This theme is a Full-site Editing (FSE) Block-based theme, the latest and greatest version of WordPress, ensuring your site is modern and easy to design without needing extensive design skills.

The theme includes built-in WordPress Patterns—premade sections you can drag into your pages. These patterns are designed specifically for creatives and people selling digital products, making it easy to create professional-looking pages quickly.

Instead of starting with your homepage, you’ll follow our recommended order for designing your website pages. This strategic approach ensures each page has a clear purpose and is optimized to convert people into paying customers.

Once your website’s pages are fleshed out and designed, you’ll learn to create automations in WordPress that save you time, upsell your products to increase revenue, and keep your audience engaged.

120+ five-star reviews

Imagine feeling all these things once your website is live selling your products

Since using the WagePirate Framework, my website has become a significant sales driver. The step-by-step guidance made it easy to implement strategies that actually work.

Ethan Parker

CMO of XYZ LLC

The framework helped me transform my site into a real marketing tool. I’ve seen a dramatic increase in sales and customer engagement.

Kristi Schultz

CEO of Company

With the WagePirate Framework, I finally have a website that’s easy to manage and delivers results. It’s a game-changer for my business.

Lucas Grant

Lead Designer


Course outline

The structure of the WagePirate Framework course

Here’s how you’ll create a website that actually sells your digital products and grows your audience

It’s a comprehensive guide that takes you step-by-step through creating a website that not only looks great but is also a powerful sales tool.

Part 1

Define your message

Part 1 of the WagePirate Framework is all about helping you gain clarity on your target audience, understanding how your products benefit them, and effectively communicating this across your website. We’ll dive into a blend of critical thinking, comprehensive research, and the power of AI to craft compelling copy that clearly highlights your unique value proposition, setting you apart from your competitors.

It’s crucial to remember: you should never write your copy to fit a design. Starting with well-written copy ensures that your message resonates with your audience before any design elements are introduced. This approach helps avoid the common pitfall of forcing content into a pre-made design, leading to a more cohesive and effective website. If you’ve been struggling with fitting your message into a design-first approach, you’ll find this part particularly transformative.

Key lessons covered in Part 1:

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Identify and understand your Target Audience

Understanding your target audience is essential for effective communication and marketing. This lesson helps you pinpoint who you are speaking to, their needs, and how your products can solve their problems.

Conduct Competitive Analysis

Gain insights into what your competitors are doing, identify market gaps, and find opportunities to differentiate your offerings. This will help you position your products more effectively.

Develop your Unique Selling Proposition (USP)

A strong USP sets you apart from competitors and communicates the unique benefits of your products. This lesson will guide you in creating a compelling USP that highlights your strengths and attracts your target audience.

Discover your Unique Delivery Mechanism (UDM)

Your unique delivery mechanism explains why your approach is different and why it works better. This helps to establish your credibility and persuades potential customers to choose your products.

Create your Elevator Pitch

Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.

Generate your Sitemap

Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.

Write copy for your About page

Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).

Write high-converting copy for your Sales Pages

High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write

Write copy for additional pages

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What about your Homepage?

It’s important to understand how all the different pages on our website relate to each other so we can understand their individual purpose. The Homepage is the page most people pay attention to first and write copy for, but here I’ll show you why it should be left to last (and why you might not even need to write copy for your Homepage at all).

Part 1 Extras

Additional lessons and tips I share in Part 1

  • Note organisation
    To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval.
  • Using AI to assist with writing and idea generation
    Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.

Part 1 Benefits

How Part 1 will help you create a marketing website that sells

  • See why you should write the copy for pages on your website in a particlar order.
  • Learn the copywriting frameworks I use. This will help you write your copy faster, keep your messaging consistent and sell more of your products.

Part 1 Requirements

What we’ll be using in Part 1

  • ChatGPT
    I use the Pro version ($20/month), but the free works well, too (you might hit the limits).

Part 2

Build your website

In this section, you’ll learn to build a professional, sales-optimized website using a special WordPress theme designed for digital product sellers. We’ll guide you through creating key website elements and advanced marketing tools like sales funnels and lead magnets to boost your sales and grow your email list. By the end, you’ll have a fully functional, marketing-focused website that drives audience growth and maximizes your digital product sales.

The steps you’ll follow, in order:

Create your Summary of Key Business Elements

In this lesson, I’ll give you a checklist of questions that’ll help you create a concise “Summary of Key Business Elements” for your digital product business. This summary will help you clarify your business objectives, target audience, and unique selling points, setting a strong foundation for your website and marketing strategy. By understanding these key elements, you’ll be able to create a more focused and effective online presence that attracts and converts your ideal customers.

Create your Elevator Pitch

Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.

Generate your Sitemap

Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.

Write copy for your About page

Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).

Write high-converting copy for your Sales Pages

High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write

Write copy for additional pages

Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est.

Part 2 Extras

Additional lessons and tips I share in Part 3

  • Note organisation
    To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval.
  • Using AI to assist with writing and idea generation
    Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.

Part 2 Benefits

How Part 2 will help you create a marketing website that sells

  • See why you should write the copy for pages on your website in a particlar order.
  • Learn the copywriting frameworks I use to write copy for my website fast, that makes sense and sells my products.
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Part 2 Requirements

What we’ll be using in Part 2

  • Block-based FSE WordPress Theme
    Cost: $129/year (well worth it, as you’ll see).

Part 3

Advanced marketing strategies and automations

Here, you’ll learn to create Sales Funnels, Lead Magnets, send Email Marketing messages from WordPress and set up automations to keep your Email List engaged and bringing you in sales.

The steps you’ll follow, in order:

Create your Summary of Key Business Elements

In this lesson, I’ll give you a checklist of questions that’ll help you create a concise “Summary of Key Business Elements” for your digital product business. This summary will help you clarify your business objectives, target audience, and unique selling points, setting a strong foundation for your website and marketing strategy. By understanding these key elements, you’ll be able to create a more focused and effective online presence that attracts and converts your ideal customers.

Create your Elevator Pitch

Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.

Generate your Sitemap

Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.

Write copy for your About page

Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).

Write high-converting copy for your Sales Pages

High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write

Write copy for additional pages

Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est.

Part 3 Extras

Additional lessons and tips I share in Part 3

  • Note organisation
    To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval.
  • Using AI to assist with writing and idea generation
    Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.

Part 3 Benefits

How Part 3 will help you create a marketing website that sells

  • See why you should write the copy for pages on your website in a particlar order.
  • Learn the copywriting frameworks I use to write copy for my website fast, that makes sense and sells my products.
  • fdsfdsfdsfdsfdsfdsfdsfds fdsfdsfd sfdsfdsfdsfdsfdsf dsfdsfds

Part 3 Requirements

What we’ll be using in Part 3

FAQ’s

What you need to know about the WagePirate Framework

Q. What is the WagePirate Framework?

The WagePirate Framework is a step-by-step guide designed to help solopreneurs, creatives, and coaches build advanced marketing websites that grow their audience, sell more digital products, and maximize profits. It focuses on creating a future-proof, easy-to-manage website that leverages powerful marketing strategies for significant business growth.

Q. Who is the WagePirate Framework for?

This framework is perfect for solopreneurs, creatives, and coaches who want to create and manage a professional website to sell digital products like courses, e-books, templates, and consulting services. It’s ideal for those looking to implement advanced marketing techniques to boost their online sales.

How does the WagePirate Framework enhance my marketing efforts?

With the WagePirate Framework, your website will be optimized to effectively sell your products. The timeframe for results depends on how quickly you attract traffic to your site, but once people visit, you should start seeing increased engagement and sales.

Q. Is the WagePirate Framework suitable for beginners?

Absolutely! The framework is designed to be user-friendly and accessible, even if you have no prior experience with website creation or digital marketing. Our courses and consulting services provide all the guidance you need.

Q. How does the WagePirate Framework save me money?

By using the WagePirate Framework, you can build and maintain your own website, significantly reducing the need for costly developers and third-party tools. While some plugins may still be required, this framework minimizes their number and reduces your reliance on them, leading to lower initial and ongoing expenses.

Q. Why should I use the WordPress Block Editor instead of other page builders?

The WordPress Block Editor is integral to WordPress, offering long-term stability and continuous updates. Unlike third-party page builders, which may become outdated or discontinued, the Block Editor ensures your website remains reliable and future-proof.

Q. How do I learn the framework?

Our Mini Courses cover the entire WagePirate Framework. You can purchase all the courses to get a comprehensive step-by-step guide or choose individual courses to focus on specific aspects of the framework, such as defining your message or creating Sales Funnels.

For personalized guidance, you can book a consultation to receive tailored advice on how to implement the WagePirate Framework into your website creation and marketing strategy.

Q. What if I don’t have the time to build my website myself?

If you’re pressed for time, you can hire me to build your website using the WagePirate Framework. This ensures your website is professionally crafted, follows our proven system, and is optimized for digital product sales.