Conversion optimization is a process you undertake to ensure the traffic to your website is converting into leads and sales.
You do this because more leads and sales = more profit.
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A great way to optimize your website's conversion rate is to add a large call-to-action button up the top that, once clicked, begins to guide your customer down the road to handing over their credit card or contact details.
What we'll be creating
We'll be creating a button like the ENER IN GO SERIES one below.
Step 1: Add a CSS class to the menu item you want to be styled to stand out
Go to your WordPress Dashboard and navigate to Appearance > Menus.
Next, you may need to show the CSS Classes menu property. To do this, as per the animation below, click on Screen Options in the top right hand corner, and once it slides down, make sure you CHECK the CCC Classes checkbox.
Next, let's add the CSS class to the menu link we want to stand out. See the below screenshot. To follow this tutorial we recommend you add the same CSS class link-cta as we have done.
Step 2: Add the necessary CSS
Next, go to where you add your CSS (we recommend in your themes style.css file) and add the below code.
NOTE: This code below will only work for the Beaver Builder Theme when you have the navigation set to the right hand side. If you have the navigation set to the left or centered below, you will need to update the CSS.
And that's it! How easy was that!