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Creating your first ever dropshipping store? Have you thought of a name for it yet? I'm sure it sounds pretty good, but is it optimized for the best customer experience?
In this post, I am going to show you how you can name your brand the right way.
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Naming Your Store the Right Way
Your brand name defines who you are and what you want your customers to remember about you. That said, it must be something that resonates with them and leaves a lasting impression. So, why is there a need for you to name your store correctly the first time?
With a well-thought out store name, you can potentially have endless possibilities to test and introduce new products that are not within your original niche into your store. So, for example, if your brand has the term "boutique" in it, you are implying that you are a store that specializes in fashion and clothing. The simple addition of this term to your brand name hinders you from testing and selling any other product outside that niche, and leaves you with no room for improvement or expansion. Whereas, if you omit this term and opt for other creative words, you might just regain that opportunity and make more profit than ever.
If you start a store out of the blue and eventually find that your niche did not work for you nor did your brand turn out the way you expected it to, you will have to change your overall marketing strategies, rebrand and start all over again. You would have to reinvest a lot of your precious time to product researching again, hire some other, more experienced staff, and at the end of the day, lose a lot of money.
If you have a catchy brand name, you can expect free marketing from your loyal customers and audiences. As earlier mentioned, your brand name should leave a lasting impression, and if it indeed does, it can be easily absorbed into the minds of your followers.
The Best Store Name Method
So for today, I want to show you an effective strategy when it comes to choosing a name for your store. This "Best Store Name" method is what I use for all my stores, and its core concepts has allowed me to grow my businesses into more personable brands.
First and foremost, your chosen brand name should be available in the domain ".com" simply because this domain is the most commonly used. You can advertise your store and even if you do forget to mention your store link, people can always type your brand name onto the search bar and add that ".com" towards the end and always find their way to your website.
You can also use other domain extensions such as .co or .net, although this might lead to some confusion where people will be taken to some other website that is similar to yours, which will lead to you losing potential sales.
Short and Sweet
Keep it simple and really straightforward. A long name can be really hard to remember and type in, and when you do post in social media websites, it can take up a hefty amount of space, which might even lead to boring your customers and have them skip your ads.
Choose an ambiguous word that alludes to a "space" with your products.
The reason why you would want to choose an ambiguous term for your store is for you be able to imply that your products actually exist within a store. So we want to allude to our products being in a physical space For example, you could name your store as "XXX Corner". By doing so, we are implying that people can go to a store without specifically using the word "store".
In my personal opinion, putting "store" in your brand name might be simple and straightforward, but it can also sound tacky and unoriginal. It is quite literal and does not sound too memorable for your customers.
Choose a brand name that is brand-able -- something that does not imply anything but still resonates with your audience and will leave lasting impressions. Take "Sugar and Cotton" as an example. This name is not really informative with regards to their products (I mean sugar does not really go well with cotton except for the fact that their only similarity is their physical color), but it does sound a little catchy and it might even be a store that sells cutesy products.
Spotify is also a brand-able name -- it doesn't say music anywhere. Heck, it might have even started as a general store that sells multiple products and all of a sudden they took a different route and started their music streaming business. Even when they took the music software path, they didn't have to rebrand because their name possesses a lot of possibilities for different products.
If you are running out of options, simply put in your name or a significant person's name. By using this method, you can also add in that person's back story, stretch it a little bit, and instantly have an effective marketing angle. You are assigning a persona that is going to help you sell your products to the world at large.
"Let us say a person named Courtney Adams had no money to purchase clothes of her own as a child, and then one day, she had a fateful encounter with someone who offered to help her in life. Eventually, she worked hard and reached peak success, and to return the favor, she wanted to help the poor and unfortunate by selling her own clothing brand and donating to the needy with every purchase made. That is how Courtney's Corner was built."
See, that's already one story you can use!
Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
If you have used alliteration to remember a few terms in high school or college, you'll know that it would also be a good idea to apply that strategy to help potential customers remember your brand name. Use alliteration to make your brand name more catchy and fun. "Courtney's Corner" or "Frank's Findings" -- these words just easily roll off the tongue!
Women generally buy more, so most of the time, a woman's name might be a better choice that a man's.
I am highly discouraging the use of the words "Deal", "Deals" or anything in relation to them for the mere fact that they would make your store name sound cheap.
Validating Your Name Choice
If you want to validate your name choice and see if it is readily available for you to use, the first thing you need to do is to check if it is available in the .com domain.
One online tool you can use is the website called Namelix. It is a business name generator that gives you a bunch of different worthy options to choose from. With it, you can also filter out results that are more tailored to your needs and preferences.
You can learn more about Namelix by checking their website HERE.
Let's Wrap It Up!
Choosing a name for your brand might sound like a simple task, but it is actually a big deal since this will be the name that you will be using to advertise your products and build your online presence from the ground up. That said, you should not spend too much time doing this. Just keep in mind that your brand name should be:
- Person-able; and
Most of all, your store should not be restricted to a specific niche so you can expand and add more winning products from different niches.
Of course, before finalizing your choice, you need to validate it and ensure that it is readily available for use.
If you have any more questions about naming your first dropshipping store, trends, hot and viral products and niches, creating the most profitable dropshipping stores, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, do not forget to subscribe to my YouTube channel!