Watch the video, or read the Blog Post below.
In today's post, I am going to show you how you can setup your own Facebook Business Page that is going to represent your business and allow you to run your ads. Also, we are going to create a Facebook Ads account which is going to allow you to create the ads for your business.
Creating Your Facebook Business Page
Over at the Facebook Business page, click on Menu > Business Settings. Take note that a lot of what you are going to be doing inside Facebook's Business Manager is in the Business Settings, so you might want to get familiar with it. Try looking around and experimenting on all the tools and features the platform has to offer.
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Going back to our topic, go to Accounts > Pages. Up the top, click on "+ Add" > Create a New Page > Brand or Product. Name your Facebook Business page, choose a category for it (I put on "Website" for our example), and click on Create Page. The next step, then, is to modify and personalize that page.
Locate your newly created Facebook page in Accounts > Pages. Then, click on View Page, and this will take you to a screen that looks like the one below.
Before you start adding products into your Facebook Business page and running ads for them, there are just a few things that we need to edit and optimize for visual aesthetic purposes. After all, no one wants to buy from a tacky and outdated web page. Here are the things you need to prepare:
Your display photo should be something that would represent your brand, like your own logo, a photo of you, the administrator or the business owner, etc. It is recommended that you upload a display photo in a square format to avoid resizing issues. If you do not have a logo yet or do not have the budget to hire a professional graphic designer, you can go to websites like Canva and start creating one right away, because this platform offers their services for free!
Your cover photo should be something that would let your customers know, at a glance, what your business is all about, like a photo art of your slogan, team members, etc. Not feeling creative? You can visit Stock image websites such as Unsplash to gain some inspiration, or you can also grab a few images, add some little personalization touches, and finally upload to Facebook. You may also take an HD screenshot of your website's home page and use that as your cover photo.
Use a username that is straightforward and simple. To edit your username, on your Facebook Business page, go to About > General > Username and click on Create Page @username. Here I recommend just putting in your business name. If the username is unavailable, try making a few edits or additions.
A button is where your customers can click if they want to know more about your business and therefore visit your website. To add a button, click on Add a Button > Shop with you > Shop Now (since you are, after all, running an eCommerce business) > Website Link and type in your URL. On my end I use my website's home page URL since it has been optimized for profitability (all of my most popular products are featured in there) and customer viewing experience (great visual aesthetics). Afterwards, click on Save > Finish > Test Button to see if your link is working. If it is, then your Facebook Business page is finished, and you can now start with those products and ads!
Creating Your Facebook Ad Account
Now let's go to the second half of this post, which is the creation of your Facebook Ad account. On your Facebook Business dashboard, go to Menu > All Tools > Business Settings > Accounts > Ad Accounts and click on "+ Add" > Create a New Ad Account. Type in your Ad account name, time zone, currency and payment method, and click on Next. Then, choose where this ad account will be used for. It is important for you to be extremely careful with this option, as according to Facebook, "it will ensure the other business' name is displayed across Facebook when you create an ad on their behalf." So click on My Business, and Create.
The next step is to add people who will become the administrators of the account. Of course, the first one should be yourself, so click on your name and set permissions to manage your campaigns, view your performance and manage the ad account. Click Assign > Close and that's all done!
The last thing that we need to do on the Ads account is to assign it to your Facebook Pixel account. So on your Facebook Business page, go to Data Sources > Pixel and choose the one you just created. Then, under Connected Assets, click on Add Assets, select your newly created Pixel account, and click Add.
Basically, what this means is inside your Ad account, you can create ads that use multiple Pixels since pixels can be used in multiple ad accounts.
Let's Wrap It Up!
We have just discussed how you can create and build your own Facebook Business page where you will be running your ads to, and your Facebook Ad account where you will be running your ads from. These elements are vital in your process of making money through Facebook and Facebook Ads, as well as your products' journey to helping you make that profit.
If you have any more questions, do watch the full video to learn more.
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If you have any more questions about creating a Facebook business page, Facebook Pixels, Facebook Ads, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, don't forget to subscribe to my YouTube channel!