Watch the video, or read the Blog Post below.
We probably all know someone who is on Facebook, and some might even have multiple accounts for various purposes. What makes this social media platform so entertaining is that you can view posts and stories endlessly, thanks to its infinite scroll feature. Furthermore, this feature makes it an overall great place for advertisements — simply post about your product and there is already a good chance that your friends and connections will see them.
But what if you want your advertisements to reach specific people, even those that are not your friends? Is that even possible?
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Well, I’m here to tell you that it is, and setting your website up for it is but a simple task!
Today, I am going to show you how you can setup Facebook Pixel for your CommerceHQ website. But before we get to that, let me introduce you to CommerceHQ’s Accelerator App to help you “make your first sale in just one week!”
If you sign up for the Accelerator Program using this link, you can have the ability to create 6 stores for the price of 1! That way, you can fully dedicate each one to 6 different niches and be able to reach out to more audience groups.
To learn more about this sweet deal, simply click the link and see all of the features the Accelerator Program has in store for you.
Now, on with our main topic! First off, what even is Facebook Pixel?
What is Facebook Pixel?
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Basically, with Facebook Pixel, you can have your ads shown to specific types of people — those who have a history of interacting (e.g., making Google searches, visiting websites, watching other ads, etc.) with products that are related to or similar to yours.
It also allows you to monitor your own ads and see how well they are performing on the platform.
Why Setup Facebook Pixel?
According to the same article by Facebook, you can use Facebook Pixel for the following reasons:
Make sure that your ads are shown to the right people. When people visit websites similar to yours, or even your own, Facebook will make sure to show them your ads to help you find customers and allow them to engage with you even more.
Drive more sales. More engagement could lead to better conversion rates and therefore generate more sales. You can also “set up automatic bidding to reach people who are more likely to take an action.”
Measure the results of your ads. Facebook also offers a data analysis function to track your advertisements’ performances and how people interact with them, and therefore allow you to optimize them for better reachability and effectivity in terms of marketing.
How to Setup Facebook Pixel
To setup Facebook Pixel for your CommerceHQ store, we first need to get an FB Pixel ID. Go to business.facebook.com and creat a Facebook Business account. Note that your FB Business account is and should be different from your personal FB account. Once you’ve successfully signed up and logged in, click on Business Manager > Pixels.
As a side note, if you want to get the best out of the business side of Facebook, I recommend that you take some time to explore every tool listed in the Business Manager menu. There’s no harm in clicking on every single item to find out what it does and how it affects your marketing strategies.
From there, click on Add New Data Source > Facebook Pixel. A popup will show and ask you to type in a pixel name. Just type in the name of your website (or whatever you like) and click Create.
Afterwards, towards the upper left of your screen, you’ll see the Facebook Pixel ID, which is unique to every store and account — this is the information that we will need. Also, if you would click on Manually Install Pixel Code Yourself, you’ll find that your unique ID is inserted within the code. Although you probably won’t have to deal with the code, as CommerceHQ already has you covered and will only need your ID to make some magic work.
So, copy your Pixel ID and go to your CommerceHQ dashboard. Click on Store Setup > Pixels. Paste on the respective field, click on Set the Facebook Pixel, and you’re done! When you go to your store’s frontend page and click on View Page Source, you’ll see the Facebook Pixel code in it, and that signifies that CommerceHQ has successfully linked your store to Facebook’s Business Manager.
Simple, isn’t it? Now you’re ready to make some cash and process orders that will come from Facebook!
BONUS: Chrome Extension
To ensure that your store has been successfully linked to Facebook or that your Pixel ID is correct and working properly, you can install the Chrome extension called FB Pixel Helper.
The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.The Facebook Pixel Helper works in the background to look for conversion or Facebook pixels and provide realtime feedback on the implementation. A small number will appear on the Facebook Pixel Helper icon to indicate number of pixel events. When clicked, a panel will expand to show a detailed overview of the page's pixels, including warnings, errors and successes.
The extension show a green light when you are on your store’s website to let you know that the Pixel ID is working. Lastly, If you’re worried about bugs or viruses, the extension is offered by Facebook itself, meaning it is certified to be safe and, of course, free to use!
Let’s Wrap It Up!
The Facebook Pixel is an important tool for your advertisements and overall marketing strategy, due to the platform’s astoundingly large number of active users each day. If you want your business to flourish by reaching more and more people and eventually generating more sales, I recommend that you link your website to Facebook via Pixels — the process of doing so is not at all a tedious task, and you can do it within a few minutes.
Also, to validate pixel implementation, it is a good move to install the Chrome extension mentioned above. That way, you won’t have to worry about Facebook not doing its job properly every now and then.
Before we end this post, I would like to invite you to my monthly membership group, The Pirate Club, where you can get everything you would need to build a successful online store. By joining in and becoming a pirate yourself, you gain access to the following:
- The Pirate Academy;
- The Pirate Product App;
- The Pirate Community; and loads more!
Intrigued? The Pirate Club is now open with an early-bird pricing plan, so be sure to grab this super affordable deal before it expires!
If you have any more questions about CommerceHQ (and the Accelerator App), Facebook Business Manager, Facebook Pixel or anything regarding this video, feel free to personally contact me via email at firstname.lastname@example.org. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, don't forget to subscribe to our YouTube channel!