Watch the video, or read the Blog Post below.
When it comes to creating an online dropshipping store, no matter how important it is to put products in the limelight and make it stand out and actually look worth every penny, there are still a few pages that you need to be mindful of to increase chances of conversion and increase your brand's trustworthiness and build a decent reputation as a merchant.
If you browse through the Internet and come across and click on a random web store, you will most definitely find on the upper portion of your screen a few links that will take you to very specific pages within the same site. Said pages provide you with detailed information about the store itself, and a few things that you should know before, during and after you make a purchase from them. These may be referred to as "support pages", and are indeed very helpful for those skeptics or doubtful potential customers.
Get instant access to a list of over 1000 winning products
With ready-to-go videos you can use in your facebook ads + more!
Want to help your customers decide on whether they should trust your brand? Then you must learn what these pages are and how you yourself can create them to add to your own store.
In this post, I am going to show you 8 pages that you simply must have (and of course, properly build and actively update) on your dropshipping website, with the help of our ever so reliable eCommerce platform, CommerceHQ.
The Must-Have Pages on Your Website
If you do not know what CommerceHQ is, basically, it is an all-in-one solution to all your dropshipping needs. CommerceHQ simplifies the website creation task for you to take a breather and allow yourself to focus on the more important aspects of your website. And as a special thank-you gift for all my followers, I am giving you an exclusive treat: if you sign up for the platform using this link, you get the ability to create 3 stores for the price of 1, for just $99! That means with the right preparation and tactics, you can have as many as 3 different sources for revenue, continuously flowing into your bank account! This definitely is an investment that is a bang for your buck; don't waste this opportunity and sign up now.
So, have you signed up yet? On your CommerceHQ dashboard, click on CMS > Pages, where you can view the existing pages on your web store. By default, we will have 2 preexisting pages, but as mentioned earlier, we need to create and build up 8 pages for maximum profitability and stellar "passive" customer service (meaning you won't have to directly get in touch with a customer to be able to answer their questions or inquiries).
Without further ado, here are the most important web pages that you should have on your online store:
Terms of Service
Also known as the Terms and Conditions, the Terms of Service page should clearly state the agreements between the merchant and the buyer. Both parties must be able to abide by the given terms to avoid any legal issues or problems at all.
Utilizing the Sample Generator
Do these pages seem too complicated for you? Well, it is, for me (lol). Don't worry, you can skip creating these boring pages and instead utilize one of CommerceHQ's hidden gem features, and that is its sample generator. You can find this feature by clicking on Store setup > Checkout page. Scroll down a bit and you will find something that looks like this:
Simply click on Generate sample and copy/paste it onto the web page you are about to create. Easy!
One thing to take note of is that CommerceHQ's sample generator will automatically include the address that you have used when you registered to the platform. So, when you copy and paste these samples, you might want to go over it, try to understand the statements as you go, and edit a few bits out before you publish and allow it to go live.
Refunds / Exchange Policy
As a reputable online store, you must be able to provide your customers the right to request for refunds or exchanges should they receive a product that did not meet their (or your) standards. But of course, you are not obliged to return or exchange products just because they said they wanted it; you need to impose your own rules and regulations to ensure that you still get to provide good customer service without having to break the bank in the process.
A refund and exchange policy sample can also be generated using CommerceHQ's feature.
The About Us page is probably the second most money-making page in your website (next to your product pages, of course). Here is where you can share your story of how you as a business was established and have that inspiring effect on potential customers.
If you are a follower of my YouTube channel, I have done a previous video on how we can frame our mindset for maximum profitability through our stories -- you can go ahead and watch it to get some references if you haven't got a unique story behind your brand.
No, you don't have to directly respond to your customers' each and every question. If you discover a pattern when building your online presence, you can definitely create a whole FAQ section where potential customers can go to and read all about the most frequently asked questions in your store.
Note that the content that you will be putting here can be built up over time as you get more and more inquiries, so this page must be consistently updated to keep your customers in the know. Although, if you are only starting out and are unsure of what to put in here, simply go to your competitors' pages or that of well-established brands within or outside your niche and gather a few points from there (don't copy/paste, though; be sure to make it personal!).
Shipping and Delivery
You can go ahead and include this section in the FAQs, but you should know that our customers want convenience and quick answers; they don't want to have to skim through the FAQs only to find that they have missed a specific question. Thus, it is recommended to create a whole separate shipping and delivery FAQs page. This should be self-explanatory, but if you don't know where to start, you can begin with clarifying shipping times and methods, and what your customers should do when they encounter a slight delay in delivery.
Track Your Order
A Track Your Order page will not only help customers determine the current status of their orders, but it will also help you build a decent reputation of being a trustworthy and transparent online store. With this page set up, you are allowing your customers to have a good idea of their order status -- whether it has been packed, shipped, or is on its way for delivery. This addition to your customer care and service will definitely not go unnoticed -- if you are able to satisfy a good number of customers, they will provide free advertising for you in the form of testimonials and positive reviews!
Personally, I use a software called AfterShip, because it is, after all, "The #1 Tracking Solution for eCommerce Businesses." You can integrate this software into your Track Your Order page by keying in a specific code onto it (we'll discuss this in a separate video or post!).
The Contact Us page is not under the Pages section of CommerceHQ; it actually has a separate section fully dedicated to it (CMS > Contact us page). Should there be any questions unanswered by the pages that we have just discussed, give your customers the option to directly contact you via email.
Here, you can customize and activate each field that must be filled up by any customer to be able to get in touch with you. The Contact Us page can also be used as a source for email addresses for you to grow and expand your email list, so be sure to pay special attention to this page!
Let's Wrap It Up!
The 8 web pages that we have just discussed are essential in building a reputable online presence and stellar customer service. Yes, we understand that building and optimizing product pages are key to actually getting a sale, but without these support pages, your customers might have a hard time trusting your online store because you are not providing enough information about their orders and the way you operate your business in general.
So, as much as you would like to build those product pages, be sure to spare a bit of your time to produce said pages for your customers, too.
If you have any more questions about CommerceHQ and setting up the pages we have just discussed above, where to get all the valuable information that will fill up these pages, finding and selling winning products, creating the most profitable dropshipping stores, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, do not forget to subscribe to my YouTube channel!