Watch the video, or read the Blog Post below.
So, I heard that things have been going really well for your dropshipping store? That's wonderful news! But don't you celebrate just yet; there are still a lot of things that you must know and keep in mind if you want this sort of success to continue on as you go.
In fact, this early celebration might just be one of the most common problems that dropshippers face when operating their online stores -- they think that once they reach their peak performances, nothing can ever stop them, and they reach the point of complacency -- satisfaction with what they have been doing.
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Don't get me wrong, though; it's not wrong to be satisfied with a good day's work. It's just that (and I know this from experience) everything will eventually fall apart once you start thinking that all of your hard work from the very beginning up to this point is enough to get you by.
So, what should you do once you reach this point? Allow me to be your guide today, and show you where to go and what to do next! In this post, I wish to discuss why being complacent is the worst thing that you could ever do in your dropshipping business, and what you should be doing instead once you start feeling like doing so.
The Problem With Being Complacent
Imagine you're a beginner, and you, by chance, find that one product that will get you tons of profit in no time. You create a video for it, add it to your website and start promoting it via Facebook Ads, and from day one, you start making sales.
Those days of researching and studying how to create and run a dropshipping store, and with a little bit of luck, have finally paid off -- you are on your way to becoming profitable, and your online store is now gaining popularity and credibility.
Fast forward to about 30 days later, you find that you are making up to a thousand dollars a day (possibly even higher) -- it seems that whatever you did, you got it right, which is what led you to where you are today. So, the most probably scenario would be for you to continue on with your sales strategy and just focusing on that one video ad that has outperformed itself.
Now, you're on month two, and apparently, you have received even more sales than the previous month, and you are making an approximate of $50,o00 (which is actually a realistic number, especially if you are fully investing on your Facebook Ads).
"This is so easy! Looks like I found the right formula for everything since day 1; what is left to do, but to sit back and watch the money flow?"
Okay, hold up. Before you could even think of that, let's have a look at the illustration above. You are, undoubtedly, on the top of the mountain as of now. But do remember that once you start climbing up, there will always be a possibility for you to fall back down, if you're not careful. And so, now, this statement comes in: "Do NOT be complacent just yet."
Don't just indulge in the short-term euphoria of constantly getting those sales with the help of that single video ad, because the battle is not over yet. You can have a ridiculous amount of luck and expertise in finding the best product to sell online right form the get go and make your way to the top in less than a few days, but what matters the most is knowing how to handle that level of success once you do start making those sales.
We're pretty much just beating around the bush here -- "Which part of the process will actually be my downfall? I mean, I get that I need to work even harder if I want to keep this up. After all, it's the most logical thing to do!"
If you have been a follower of my channel for quite some time now, you should know the answer. Well, if not, let me give it to you straight:
It's when you start to rely solely on that one ad that has given you more than what you initially expected.
What is Ad Fatigue?
There's no denying that sooner or later, that one particular ad will lose its popularity and effect on your potential customers. Why? Because when you fail to launch completely different ads every now and then, that active one will experience something called "ad fatigue".
Put yourself in your customer's shows for a change; here's scenario 1. You're innocently browsing your Facebook news feed, and you see a particular ad that piques your interest. You click on it and you get redirected to a product page. And let's just say that you have the budget for that product right now, and you decide to purchase it. Fast forward to a few weeks later and you finally receive your order.
So that's all been said and done -- transaction complete, zero worries, 100% customer satisfaction on your end. And then one day, you see the ad again, which you might think is crazy, considering that you've already bought off that specific store. What happens next is you just scroll past it, and over a certain period, you start to develop a natural tendency to ignore it every time it pops up your feed.
Now let's have a look at scenario 2, wherein you decide NOT to purchase that product. You see the ad, watch the video up to the very end, and simply decide that the product is not for you... at the moment. So you skip the ad for now, but then it keeps on coming back up into your feed. This keeps on happening until you reach a certain point wherein you just get annoyed of seeing it (this is especially true if the advertiser is paying a lot of good money to Facebook for their ad to be shown more frequently than that of their competitors).
“Ad fatigue” happens when your audience becomes overly familiar with your ads, gets bored of them, and stops paying attention. Ad fatigue causes your ad campaigns to become less effective over time, hurting your ROI.
-- Word Stream
Ad fatigue is basically when people start getting tired of seeing the same thing over and over again, thus hurting your product, your ads, and even your brand as a whole. People might even start to think of you as being too sales-y, and they will end up failing to trust you. This happens quite often -- and even you might not be aware of it.
Preventing Ad Fatigue
The most obvious method of preventing ad fatigue is to simply push out more ads of varying creatives. Again, don't just rely on that single ad; come up with the best possible marketing angles and strategies to target different audiences, with things such as ad copy, videos and photos -- yep, even photos!
I found that there are a great number of advertisers online who are making good use of single (or multiple) photo ads to help send their message through their target audiences. After all, there are still some products out there whose features can easily be explained with just a few lines of text, so why waste your customers' precious time?
As you are getting more and more sales, this should be the point where you would think of new ways to maintain (and even improve) customer engagement.
At the end of the day, it's all about how you make the most out of what creatives you might have, using all your knowledge and expertise in creating new ones and attempting to impress your target audiences and successfully enticing them into making a purchase.
Do not sell yourself short by just focusing on video ads; with the right ad copy and a variety of media available, you can have endless combinations that are sure to connect with your customers. Just make sure not to use the same material over and over again so as to keep your customers curious and wanting for more. And most of all, do NOT be complacent and satisfied with just having one method of keeping your customers happy.
These methods are your best weapons for when you start scaling up and expanding your business to greater heights. When you encounter the worst possible scenario (which is the ad fatigue), you won't have to worry any more, as you are already fully equipped with back ups and other marketing strategies to help you overcome this dilemma.
BONUS: Extra Profit Out of Facebook Ads?!
Yep, you've read that right. Did you know that you can get additional profit out of a single Facebook ad without having to do extra work? Well, you can, with the help of an external software.
I use what is called ClickFunnels, and if you haven't heard of it, it is a software that allows you to build funnels on your product page. Basically, a funnel is comprised of a series of up sells and down sells, which are products that would arguably go well with your main offer. Of course, said products will be offered at lower rates (as they will be sold as a bundle and as promotional items as thanks for the front end offer purchase). This means that you get to execute sales without having to spend more on Facebook Ads!
Interested? Click this link HERE to claim your 14-day free trial today and get to experience all its perks and wonders.
Let's Wrap It Up!
The worst thing to do in the field of dropshipping and online businesses is to be complacent! Do not just be satisfied with what you currently have and how much you are currently making as compared to how much you are spending; it's time to get those gears grinding and think of new marketing strategies and angles to gain more engagement and keep your customers interested.
Do not just rely on those ads that are helping you make money; after all, you have all the time in the world, since you're already making so much money, so why not make good use of it and start producing more and more ads that you can use in the future, for when your reliable ad starts to lose its luster and popularity among your customers?
If you have any more questions about Facebook Ads, setting up ads and optimizing them, creating the most profitable dropshipping stores, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, do not forget to subscribe to my YouTube channel!