Build a marketing website that actually sells your products
Struggling to grow your audience and sell your digital products online?
Discover how the WagePirate Framework can transform your website into a sales powerhouse.
Is this you?
Are you a solopreneur, creative, or coach trying to make your mark online?
You might have a website, but is it bringing in the customers and sales you envisioned?
Many face the overwhelming task of building a website that not only looks good but also effectively sells their digital products. It can feel like you’re spinning your wheels, wasting time on tactics that don’t deliver results.
The core issue
The real challenge: building a website that sells
You’ve probably noticed that while there’s a lot of advice on creating aesthetically pleasing websites, there’s a significant gap in resources that teach you how to build a website optimized for sales.
Many solopreneurs, creatives, and coaches struggle with low conversion rates and lack of traffic because their websites aren’t designed to be marketing powerhouses.
Without a clear, effective strategy, your website might look good, but it fails to convert visitors into paying customers. The competition is fierce, and simply having a website isn’t enough.
You need advanced marketing strategies that many traditional web-building guides overlook, leaving you with a site that doesn’t perform.
Your solution is here
Introducing the WagePirate Framework
The WagePirate Framework is designed specifically for solopreneurs, creatives, and coaches who want to build a website that grows their audience and maximizes sales of their digital products.
It’s a comprehensive guide that takes you step-by-step through creating a website that not only looks great but is also a powerful sales tool.
Designed for sales
Follow the WagePirate Framework and go from zero to sales
The WagePirate Framework breaks down the complex process of building a sales-optimized website into manageable steps that are easy to follow.
Step 1
Define your message
Learn to write compelling copy that resonates with your target audience and sets you apart from the competition.
Step 2
Build your website
Create an easy-to-manage, high-converting website using the WordPress Block Editor, with integrated Sales Funnels and Lead Magnets.
Step 3
Get sales
Send people to your new website and watch them buy your products, join your email list and make you profit.
Why follow the WagePirate Framework?
The unique benefits of creating your website using the WagePirate Framework
By following the WagePirate Framework, you’re leveraging years of firsthand e-commerce and digital marketing experience to achieve these unique benefits for your business:
Sell more products
Transform your website into a sales machine with built-in marketing strategies.
Manage your site
Manage your site without the hassle of complicated tools or constant developer reliance.
Save money
Save money on web development and maintenance by learning to do it yourself.
Future-proof website
Use the reliable WordPress Block Editor to ensure your site stays up-to-date and functional.
120+ five-star reviews
Imagine feeling all these things once your website is live selling your products
Since using the WagePirate Framework, my website has become a significant sales driver. The step-by-step guidance made it easy to implement strategies that actually work.
Ethan Parker
CMO of XYZ LLC
The framework helped me transform my site into a real marketing tool. I’ve seen a dramatic increase in sales and customer engagement.
Kristi Schultz
CEO of Company
With the WagePirate Framework, I finally have a website that’s easy to manage and delivers results. It’s a game-changer for my business.
Lucas Grant
Lead Designer
Free Resource
Get 7 Quick Tips to Turn Your WooCommerce Store into a Marketing-First Website
Grant Ambrose
WagePirate Founder
Sign up for my free guide, packed with actionable tips to help you optimize your store and increase sales—without needing extra traffic. These are the same strategies I use to build Marketing-First Websites for my clients.
The outline
The structure of the WagePirate Framework
Here’s how you’ll create a website that actually sells your digital products and grows your audience
It’s a comprehensive guide that takes you step-by-step through creating a website that not only looks great but is also a powerful sales tool.
Part 1
Define your message
Part 1 of the WagePirate Framework is all about helping you get clear about who your target audience is, why your products will benefit them, and how to explain this clearly across your website. In this part of the framework, we use a mix of critical thinking, thorough research and leverage AI to great not just well-written copy, but copy that makes evident why you’re unique to help you stand out from your competitors.
The steps you’ll follow, in order:
Create your Summary of Key Business Elements
In this lesson, I’ll give you a checklist of questions that’ll help you create a concise “Summary of Key Business Elements” for your digital product business. This summary will help you clarify your business objectives, target audience, and unique selling points, setting a strong foundation for your website and marketing strategy. By understanding these key elements, you’ll be able to create a more focused and effective online presence that attracts and converts your ideal customers.
Create your Elevator Pitch
Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.
Generate your Sitemap
Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.
Write copy for your About page
Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).
Write high-converting copy for your Sales Pages
High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write
Write copy for additional pages
Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est.
What about your Homepage?
It’s important to understand how all the different pages on our website relate to each other so we can understand their individual purpose. The Homepage is the page most people pay attention to first and write copy for, but here I’ll show you why it should be left to last (and why you might not even need to write copy for your Homepage at all).
Part 1 Extras
Additional lessons and tips I share in Part 1
- Note organisation
To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval. - Using AI to assist with writing and idea generation
Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.
Part 1 Benefits
How this section will help you create a marketing website that sells
- See why you should write the copy for pages on your website in a particlar order.
- Learn the copywriting frameworks I use. This will help you write your copy faster, keep your messaging consistent and sell more of your products.
Part 2
Build your website
In this section, you’ll learn to build a professional, sales-optimized website using a special WordPress theme designed for digital product sellers. We’ll guide you through creating key website elements and advanced marketing tools like sales funnels and lead magnets to boost your sales and grow your email list. By the end, you’ll have a fully functional, marketing-focused website that drives audience growth and maximizes your digital product sales.
The steps you’ll follow, in order:
Create your Summary of Key Business Elements
In this lesson, I’ll give you a checklist of questions that’ll help you create a concise “Summary of Key Business Elements” for your digital product business. This summary will help you clarify your business objectives, target audience, and unique selling points, setting a strong foundation for your website and marketing strategy. By understanding these key elements, you’ll be able to create a more focused and effective online presence that attracts and converts your ideal customers.
Create your Elevator Pitch
Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.
Generate your Sitemap
Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.
Write copy for your About page
Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).
Write high-converting copy for your Sales Pages
High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write
Write copy for additional pages
Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est.
Part 2 Extras
Additional lessons and tips I share in Part 1
- Note organisation
To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval. - Using AI to assist with writing and idea generation
Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.
Part 2 Benefits
How this section will help you create a marketing website that sells
- See why you should write the copy for pages on your website in a particlar order.
- Learn the copywriting frameworks I use to write copy for my website fast, that makes sense and sells my products.
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Part 3
Advanced marketing strategies and automations
Here, you’ll learn to create Sales Funnels, Lead Magnets, send Email Marketing messages from WordPress and set up automations to keep your Email List engaged and bringing you in sales.
The steps you’ll follow, in order:
Create your Summary of Key Business Elements
In this lesson, I’ll give you a checklist of questions that’ll help you create a concise “Summary of Key Business Elements” for your digital product business. This summary will help you clarify your business objectives, target audience, and unique selling points, setting a strong foundation for your website and marketing strategy. By understanding these key elements, you’ll be able to create a more focused and effective online presence that attracts and converts your ideal customers.
Create your Elevator Pitch
Creating your elevator pitch before anything else is crucial because it helps you define your core message clearly and concisely. This ensures your website copy directly addresses your audience’s needs and pain points. A clear elevator pitch guides you to create focused, targeted content that speaks to your customers, making it easier for them to understand the value you offer. This targeted approach not only makes your messaging consistent but also increases your conversion rates and drives more sales by directly showing how you can solve their problems.
Generate your Sitemap
Before you start writing copy for your website, it’s crucial to have a clear plan of what pages you’ll need. In this lesson, you’ll learn how to create a sitemap that outlines your site’s structure, ensuring you cover all necessary content areas. By planning your sitemap first, you’ll streamline your content creation process, making it easier to define your message and ensure that every page supports your goal of selling your digital products effectively. Additionally, a well-planned sitemap helps you avoid overlapping content across multiple pages, saving you time and ensuring each page has a unique purpose and focus.
Write copy for your About page
Crafting a compelling “About Page” is crucial for establishing trust and connection with your audience. In this lesson, you’ll learn how to write an engaging story that showcases your unique journey, values, and expertise, helping potential customers understand who you are and why they should choose your products. This step is essential in the WagePirate Framework for building a website that not only looks professional but also effectively sells your digital products by creating a strong, personal connection with your audience. It is important to write this page first, before we write the other pages (I’ll explain why).
Write high-converting copy for your Sales Pages
High-converting sales copy is crucial for turning visitors into customers. This lesson will guide you in writing persuasive content that addresses your audience’s pain points, highlights the benefits of your products, and compels them to take action by purchasing your products. I give you the copywriting framework I use to write the copy for the Sales Pages I use to sell my products and show you how to use it to create your own. It’s worth noting that our Sales Pages are the first pages we write
Write copy for additional pages
Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur sed sem sodales, imperdiet nunc sed, vestibulum ligula. Nam in urna est.
Part 3 Extras
Additional lessons and tips I share in Part 1
- Note organisation
To write great copy, you do a lot of research, note taking and rewriting of content. Learn to organise all your notes in a note-taking app for easy retrieval. - Using AI to assist with writing and idea generation
Learn to use AI to write faster and keep your messaging clear and consistent. You’ll also uncover Unique Selling Points about you and your business that you might not even realise.
Part 3 Benefits
How this section will help you create a marketing website that sells
- See why you should write the copy for pages on your website in a particlar order.
- Learn the copywriting frameworks I use to write copy for my website fast, that makes sense and sells my products.
- fdsfdsfdsfdsfdsfdsfdsfds fdsfdsfd sfdsfdsfdsfdsfdsf dsfdsfds
FAQ’s
What you need to know about the WagePirate Framework
Q. What is the WagePirate Framework?
The WagePirate Framework is a step-by-step guide designed to help solopreneurs, creatives, and coaches build advanced marketing websites that grow their audience, sell more digital products, and maximize profits. It focuses on creating a future-proof, easy-to-manage website that leverages powerful marketing strategies for significant business growth.
Q. Who is the WagePirate Framework for?
This framework is perfect for solopreneurs, creatives, and coaches who want to create and manage a professional website to sell digital products like courses, e-books, templates, and consulting services. It’s ideal for those looking to implement advanced marketing techniques to boost their online sales.
How does the WagePirate Framework enhance my marketing efforts?
With the WagePirate Framework, your website will be optimized to effectively sell your products. The timeframe for results depends on how quickly you attract traffic to your site, but once people visit, you should start seeing increased engagement and sales.
Q. Is the WagePirate Framework suitable for beginners?
Absolutely! The framework is designed to be user-friendly and accessible, even if you have no prior experience with website creation or digital marketing. Our courses and consulting services provide all the guidance you need.
Q. How does the WagePirate Framework save me money?
By using the WagePirate Framework, you can build and maintain your own website, significantly reducing the need for costly developers and third-party tools. While some plugins may still be required, this framework minimizes their number and reduces your reliance on them, leading to lower initial and ongoing expenses.
Q. Why should I use the WordPress Block Editor instead of other page builders?
The WordPress Block Editor is integral to WordPress, offering long-term stability and continuous updates. Unlike third-party page builders, which may become outdated or discontinued, the Block Editor ensures your website remains reliable and future-proof.
Q. How do I learn the framework?
Mini Courses
Our Mini Courses cover the entire WagePirate Framework. You can purchase all the courses to get a comprehensive step-by-step guide or choose individual courses to focus on specific aspects of the framework, such as defining your message or creating Sales Funnels.
Consulting
For personalized guidance, you can book a consultation to receive tailored advice on how to implement the WagePirate Framework into your website creation and marketing strategy.
Q. What if I don’t have the time to build my website myself?
Hire me to create your website
If you’re pressed for time, you can hire me to build your website using the WagePirate Framework. This ensures your website is professionally crafted, follows our proven system, and is optimized for digital product sales.