Watch the video, or read the Blog Post below.
So, you want to know the secret to a highly profitable and successful dropshipping store, eh?
Just by doing this one simple trick, I was able to grow my profits from $21,000 (which is already considered to be a lot by small- to medium-sized businesses) to a whopping $450,000! It is important for you to learn how to do this yourself if you wish to make the most out of what you are going to pay Facebook or any other platform for your ads.
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Care to find out what it is? Stay for a while; relax, have your coffee and enjoy this awe-inspiring post, because today, I am going to teach you what to do to be able to pique potential customers' interests and entice them into actually making a purchase out of your store!
The Secret Money-Maker in Dropshipping
If there is one thing that you should take away from this post, it's that building your brand is arguably the best money making tactic that you can easily apply to your business, and the one thing that you need to be striving to do. Why? Because once people learn to acknowledge your brand as something that they can put their trust on, you will undoubtedly have predictable and sustainable income. You are able to predict your revenue because you know that there will be paying customers -- and even if you don't run a lot of ads, your loyal fan base will act as free advertising via word of mouth. They can easily show off their purchase to their friends and family and refer your store to them!
If you would take a look at my store's data back in 2017, I was able to make more than $21,000 just be doing emails alone (email marketing, which is definitely something that you should also check out if you are looking for alternatives to Facebook Ads). While that may sound good to anyone who isn't running an online store, you should know that your business has a lot more potential, and you can actually go further than this.
Let's jump over to my statistics in 2018.
YES, for the whole year of 2018, me and my team were able to generate more than a million dollars in sales, and almost $450,000 of that is from email marketing!
So why am I showing you these information? Because I want you to know that there is more to a sale than just the sale. The hidden gem there that will potentially secure your business' stability is the email address of your customer, and with it, you can establish your very own email list that you can use to draw them back to your store.
Through email marketing, you can occasionally send your customers a catalog of your latest products, some news about your promotion or contest, and many more -- unlike advertising in Facebook, you won't have to pay for anything. So, imagine that $450,000 sale; if I did that through Facebook ads alone, that profit might as well have been cut into half (possibly more).
So, the moral lesson: repeat buyers are the key to a sustainable and predictable revenue, and you can establish that through building your brand and your online presence.
Now, the big question would then be...
How Do I Build My Brand?
It's hard enough for a business to start from scratch and gain traction to generate sales; what more can be said for building an online reputation? These days, people have a certain tendency to want (or at least be interested in) something that they can relate to. The "from rags to riches" theme no longer works; they need to hear something that seems true to life and is actually doable.
If we have one more look at my business' data from 2017 and 2018, the big difference between the two is a brand -- and more importantly, we had a voice.
On my screen here is a podcast that talks about other people's life stories -- one of them is called Self-Made Man. This podcast talks about what these men (and women) have done to get to where they are today, and the people are featured here are all big names, especially in their own fields of businesses.
Getting to know the story behind their successes is really empowering because you get to take a peak inside what was happening in their lives back when they had nothing, up to the point when their businesses started and eventually took off. You can get an idea of what kind of mindsets they had (and still have) and how they see things through their own perspectives.
The bottom line of this post is that behind every successful business is a story of redemption -- something that will inspire the common folk and will resonate with them. And it doesn't even have to be sales-y -- sometimes, you can just share a personal story and prove just how effective your methods can be in terms of solving a want, need or problem.
Let's Wrap It Up!
Today we have discussed the value of building your brand and making it look and feel as inspiring as possible.
Now, let's say you don't particularly have a tear-jerking story to share (maybe you just started your business because you want to earn more profit and that's it); how do you proceed to establishing your brand and actually creating an image for it? Is it wrong to just make up one?
Well, ethically it would be wrong, but would anyone ever know? As long as you're not stepping down on others or even ridiculing their story with a few additional bits here and there, then there's nothing to worry about. Just make sure that every sentence that you are going to put into it will make sense and will be in connection with the rest so as to avoid any confusion or suspicion.
If you have any more questions about creating a reputation for your brand and increasing overall sales and engagement, creating the most profitable dropshipping stores, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, do not forget to subscribe to my YouTube channel!