Watch the video, or read the Blog Post below.
If you haven't noticed, the global economy is currently in a bit of pinch -- one can even say that some parts of the world are entering an economical downfall due to the impact of COVID-19 in businesses of all sizes. And even if some countries have already beaten the pandemic, the habit of only buying necessities (and not luxuries and other wants) still lingers.
This is a huge problem for us dropshippers, because we do not usually offer basic necessities such as food and water. And while clothing might seem to be a good product, most of us focus not on its actual purpose, but more on the design and comfortability -- and these aspects do not come cheap.
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So, with that having said, we are now faced with a dilemma: how do we maintain our brand's online presence and still be able to generate some sales? This is exactly what we are going to talk about today.
In this post, I want to show you a nifty plugin that will allow you to increase your chances of having a buying customer, regardless of wherever they may be in the world.
Popups as a Conversion Rate Booster?!
The simple answer to that question is superb customer care. Yep, you give your customers exactly what they need, and in no time, they will return the favor in the form of purchases.
Now, what do your customers need? First and foremost, they need a reason to buy. In this day and age, interest in a particular product is no longer enough; the essence of dropshipping is that you are taking products from a third-party supplier, which also supplies their products to multiple online sellers worldwide. This means that there will be other stores that are offering the same product as you are. As such, you need to be able to entice them into purchasing that product from your store and ignore the calls of others.
You can glam up your product all you want, but if you are not going to offer them something unique, then they might as well look elsewhere than waste their time in a normal, boring store.
In previous posts we have talked about up sells and down sells as profit boosters, but that is a whole different story -- these elements benefit us rather than our customers because when we use these, they would have to spend more to save more. We want to give them something that would help ease their spendings and still be able to offer them their preferred product.
You may have already guessed it... the answer to this problem is by giving our customers special discounts. This is our way of telling them that we understand what they are currently going through, and despite us still wanting to sell them something, we are still being compassionate and trying to do whatever we can to make them at the least bit happy in these trying times.
Offering Discount Codes to Customers
In a few of my own online stores, I decided to set a popup that would automatically apply a discount code whenever a customer attempts to check out the products in their cart. Said discount code only applies to people outside of the United States (though the final decision still depends on your preferences, whether you would want this special promotion to be offered worldwide or on a specific area only).
What is basically going to happen is we are going to be sending people from Facebook Ads to our website, choose a product from our shop and add it to their carts. Once they're ready to check out and view their cart, a popup will show, and it will look like this:
Here's 15% off because we care. We understand that currently, exchange rates aren't the best for non-USA customers, so we'd like to offer you 15% off on your order [today].
If you're confused as to why I am not offering this special discount to USA customers, this is because I am mostly sending traffic and advertising to US customers and all of my products are priced in USD. Due to the global impact of COVID-19, currency exchange rates may have hit an all-time low in some countries, though that does not mean that we should give up on trying to sell them our products, does it?
Note that this popup is applied on WooCommerce, which is an eCommerce plugin for WordPress, and it works the same in Shopify. If you are working with CommerceHQ, know that the platform does not have the function to automatically apply the discount codes -- you can only input a redirect page and have your customers manually input your code into its designated field.
Also note that the 15% off offer might be a little high for you, especially for startup businesses that are still trying to gain some traction in the field of eCommerce. You can adjust said prices to suit your preferences -- after all, it's the thought that counts.
So, with this popup, a customer has two options: they can choose to check out right away and proceed to the order form, or they can continue shopping and still have that special discount coupon applied once they are ready to fill in their payment and shipping information. Either way, they are going to be entitled to the 15% discount.
Setting Up Discount Popups
Let's jump right in to the software that I use to create these popups. It's called ConvertBox, and with it, you only have to pay a one-time fee (and by the way, it is priced at $395, which is definitely not cheap; you might have to think this over before putting your money on the table, but let me be the first to tell you that it is definitely worth the investment) to be able to use it forever and on as many websites as you wish. Heck, I even use this on WagePirate, an example of which you can see below:
As earlier mentioned, you might have to save up quite a bit before you can fully utilize this tool (although it does offer a 30-day free trial so you can explore the software and see if it suits your needs), but lucky for you, I am going to take you to a special trip inside the platform and show you guys how you yourself can setup this discount popup should you wish to make one for yourself.
Now, let's go to the dashboard and click on New ConvertBox.
Give a name for your project and click on Select ConvertBox type; the software will then give you 4 popup layout options: Sticky Bar, Callout Modal, Center Model and Full Page. We're not going to dive too deep into these types, although we will focus on what I did earlier, which is the Full Page popup.
ConvertBox also offers multiple templates for you to choose from; of course, choose the one that will best suit your website's overall theme.
When you land on this window, ConvertBox will prompt you to edit the different elements that you wish to appear on your popup. On the left are some drag-and-drop elements for further visual optimization.
The last thing we need to do is to setup the buttons that our customers would need to click to proceed.
When a visitor selects the Checkout button, choose for them to be redirected to your checkout URL, and for the coupon code to be automatically applied to their cart, go to your WooCommerce dashboard and click on Coupons. Either create a special coupon for this popup or utilize one that's already in your system and copy the text after the / on the URL (see example below).
Just paste this text after any URL on your website and it will do its magic. Do the same for the Cart button and just replace the URL with your View Cart URL. Once all is said and done, click on Save and go to the next tab, which is Display. I recommend that you setup your popups with the following settings:
- Trigger: Show immediately
- Duration: Show for an unlimited number of views
- Location: Show on specific pages of my site (the URL containing Cart)
Next, go to the Targeting tab and choose "Target specific viewers on my website" if you wish to set it up like how I did mine (with the popup exclusively for non USA customers only). Click on Add visitor rule > Visitor's location > Is NOT any of the locations set below and choose United States, although again, the location is entirely up to your preferences.
Click on Finish > Activate now > Add our script to your site and copy the script shown on your screen. Id you are using CommerceHQ, go to your dashboard and click on All Tools > Store Setup > Pixels, create a pixel for the popup, and paste the script on the head of your cart page.
Let's Wrap It Up!
Today we have just discussed a simple way to entice potential customers into making a purchase from your website. If your customers are having some tough times, there are still ways that you can help and at the same time make some sales from it, and that is through offering discount codes such that your customers will get to enjoy your products at slightly lower costs.
ConvertBox is a nifty tool that can help you setup these popup discount codes for your customers to see. Watch the full video for a more detailed tutorial on how you can use this software and eventually make more sales without putting up too much effort.
If you have any more questions about ConvertBox and how you can setup your own discount popup to entice customers into buying from your store, creating the most profitable dropshipping stores, dropshipping in Australia or anything regarding this video, feel free to personally contact me via the Contact Form HERE. You can also leave your comments and feedback below, and our team over at WagePirate will definitely get back to you with a response. For more reviews, news and updates, do not forget to subscribe to my YouTube channel!