My Story

From eCommerce Entrepreneur to WooCommerce Expert: Helping Stores Grow

I’m Grant Ambrose, and for the past several years, I’ve been perfecting the art of eCommerce, WooCommerce, and digital marketing. But like many, I didn’t start off with the right strategy. My journey began in web development, creating standard websites for small businesses, only to discover that these sites weren’t really helping them sell. It wasn’t until I ran my own eCommerce store and stumbled upon the Marketing-first Website approach that everything changed. Now, I’m passionate about helping solopreneurs like you grow their stores the right way.

2015: Building Websites, But Not Results

In 2015, I was working at a medical device company, primarily designing and developing websites. While I enjoyed the work, I started to see a trend—these small business websites looked nice, but they weren’t driving sales. The businesses were struggling to convert visitors into customers, and I realized that something important was missing from the way we were building these sites.

Later that year, I moved to Canada with my girlfriend, and the fresh start pushed me to think about my career differently. I began building websites for small businesses, but again, the same problems persisted. Beautiful websites, but no sales. I knew I needed to find a way to build websites that actually worked for businesses, not just looked good.

2016: Frustration Leads to eCommerce

As my web agency work stalled, I realized that client work wasn’t giving me the freedom or control I was looking for. Frustrated with the delays, endless revisions, and lack of results, I decided to make a pivot. That’s when I stumbled into eCommerce and WooCommerce. This was the solution I didn’t know I was looking for.

2017: Finding Initial Success, but Realizing the Website Was the Problem

In 2017, I launched my WooCommerce store, driven by a popular product I found through Facebook ads. At first, everything went well—I hit $1,000 in daily sales within 10 days. But even though the product was selling, my website wasn’t optimized to convert visitors into loyal customers.

After about three months, the sales stopped. No matter how much I improved my ads, I couldn’t get sales to pick up again. I realized the issue wasn’t the ads—it was my website.

Discovering the Marketing-First Approach

Toward the end of 2017, I discovered the Marketing-first Website approach. I rebuilt my WooCommerce store with a focus on sales funnels, added order bumps and post-purchase upsells, and implemented email automations to nurture leads and recover abandoned carts. Instead of sending traffic directly to product pages, I directed it to money pages with text specifically written to sell.

This shift made all the difference. My sales started increasing again, and I saw firsthand how powerful a Marketing-first Website can be when it’s designed to convert.

Here are the sales from my WooCommerce store.

2017–2021: Scaling with Marketing-First Principles

Over the next few years, I scaled my WooCommerce store into a highly successful business. I handled high traffic from Facebook ads and email campaigns, building a massive email list along the way. The Marketing-first Website approach allowed me to test different strategies quickly, optimizing every aspect of the customer journey—from product pages to checkout flows.

By focusing on real data and results, I was able to scale fast. This hands-on experience gave me invaluable insights into what works and what doesn’t in eCommerce, and now I use that knowledge to help my clients grow their businesses.

2022 and Beyond: Helping Solopreneurs Succeed with Marketing-First Websites

After years of running my own store, I now help solopreneurs like you navigate the complexities of WooCommerce. Whether it’s coding, sales funnels, or marketing automation, I provide tailored solutions based on the Marketing-first Website approach to accelerate your business.

Through my journey, I’ve fallen in love with coding, sales funnels, and marketing automation, especially using tools like WooCommerce, FunnelKit, and Bricks Builder. Now, I use these skills to help store owners with services like:

• Custom Coding: “Fix bugs or enhance functionality on your WooCommerce store to keep it running smoothly and increase sales.”
• Sales Funnel Setup: “Build high-converting sales funnels that increase your average order value and maximize revenue.”
• Marketing Automation: “Set up automated systems that run in the background, converting visitors into loyal customers and boosting sales without extra effort.”
• Bricks Builder Customization: “Enhance your website’s frontend design for better performance and user experience. With Bricks Builder, I’ll help you create a seamless, modern site that’s optimized for conversions and speed.”
• Hands-On Training: “Gain the skills to manage your website confidently with personalized, step-by-step training. As part of the Sidekick Program, I’ll provide screen recordings that show how tasks are completed, empowering you to handle website management on your own if you choose.”

These are just a few of the services I offer through my Sidekick Program.

Why I Love What I Do

I’ve been in your shoes—navigating the challenges of scaling, marketing, and optimizing a WooCommerce store. That’s why I’m passionate about helping others avoid the same mistakes and fast-track their success with the Marketing-first Website approach.

I’ve worked with clients from all over the world, each with unique challenges and goals. Seeing the real impact I can have on their businesses keeps me excited about what I do.

• See how I helped Josh: After implementing A/B tests on his checkout page with FunnelKit, Josh’s store saw a 3.58% increase in conversion rate and generated an additional £2,000 in revenue in the first week.
• Learn how I helped Kenton: By structuring his advertising strategy and setting up FunnelKit Automations, Kenton’s team now confidently manages automated email sequences, improving efficiency and engagement.

What You Can Expect from Me

When you work with me, you’re not just hiring a coder—you’re hiring someone who understands business and marketing. I’ve run a high-traffic WooCommerce store, spent thousands on Facebook ads, and set up entire marketing campaigns. This experience has given me the insight to help you test, optimize, and grow your business quickly.