The Toolbox
The tools I use to build marketing-first websites
These are the tools I reach for every day through my Sidekick Program to help WooCommerce store owners build a Marketing-First Website — the exact stack behind the funnels, automations and rebuilds that grow revenue.
eCommerce
WooCommerce
The most popular eCommerce platform for WordPress, enabling product sales and order management.
Funnels & Automations
FunnelKit Funnel Builder
Build high-converting sales funnels for WooCommerce, designed to increase sales and maximise order value.
FunnelKit Automations
Automate email marketing and customer follow-up sequences so your store keeps generating sales.
FunnelKit Cart
Optimises the WooCommerce cart and checkout process, reducing abandonment rates.
Performance
ShortPixel
Compresses and optimises images without sacrificing quality, speeding up load times.
Email & Communication
Omnisend
Email and SMS marketing automation built specifically for ecommerce stores.
Postmark
Fast, reliable transactional email delivery with excellent inbox placement.
Hosting & Security
Pressidium
Managed, enterprise-grade WordPress hosting with high availability and security.
Project Management
Asana
A work-management tool for organising tasks and collaborating on projects.
AI
Claude
Anthropic’s AI assistant for research, writing and coding — a daily driver for building faster.