Like a lot of marketers, I listen to a lot of Podcasts.
Why I think this could be a good idea for FunnelKit
Recently, I have been getting deep into learning about growing Niche websites and a podcast I listen to a lot is Niche Pursuits.
The owners have built niche websites using organic SEO for years and as I analyse what they are doing with the podcast, for a company that has focused so much on SEO content they are really driving people from the podcast to their email list.
But that’s not the most interesting part.
Most people who listen to this podcast are people who are building Niche websites i.e. growing Blogs via organic SEO.
Once a week, they interview a listener of the show who is growing their Niche website.
The host asks questions like:
- How many posts are on your website
- How many page views do you get now
- How large is your team
- Where do you hire content writers from
- How much is your blog making from ads
- What is the revenue % split between display ads and affiliate sales
- etc
And these are all questions that the listeners have – because they are trying to grow a niche website.
But one of the problems I see with this podcast is that it’s like dropshipping…
No one shares their website URL or their niche.
The podcast is growing and the Niche Pursuits brand is also growing off the back of the traffic…
But there is a problem with the model – most guests that are being interviewed don’t have anything to gain from being on the podcast.
Some guests are selling courses on blogging – so they get traffic
But most guests have no funnel to direct traffic to.
They share their numbers, and how they grow and the show ends.
It had me thinking about FunnelKit.
Questions we could ask on the Podcast
I wonder if for FunnelKit it could be different because a lot of people who use FunnelKit have businesses that they want to direct traffic to.
So a podcast could be good, maybe?
Get people on and ask them questions like:
- What does your business do?
- What revenue and traffic does it have?
- How many people are in the business?
I think also – as you know, in the WordPress sphere people are obsessed with plugins people use and more obsessively focus on what page builder people use.
It could then be fun to delve into asking the guest
- what plugins do they have on their website
- what page builder do they use and why
Then we could transition the conversation into specifically sales funnels:
- What made them try FunnelKit
- How many funnels do they currently have set up for their business
- Are they using Optin Funnels, Sales Funnels, did they customize the Checkout Page, one-click upsells
- Maybe they could give a quick overview of % conversion rate for some upsells or any insights they have
- Are they using FunnelKit Automations as their CRM
- What did they use before
- How does FunnelKit Automations compare to their previous CRM
Also, lurking on the FunnelKit Facebook group, like the “What page builder are you using” people are always asking what SMTP provider they should use.
We could ask the guest this too – how many emails are you using with FunnelKit Automations a month, what SMTP provider do you use etc
Over time, we’d have a well-structured set of questions that we just send the guest before we do the podcast.
The benefit to the Guest
A podcast can’t run without guests, so why would they want to come on?
There are a lot of business owners using FunnelKit that would like brand exposure.
Maybe you can think of a few others based on your connections and the customers you’ve spoken to, but I think this could be a good one with a lot of potential users.
The benefit of the Podcast to FunnelKit
Here is what I think would occur with enough consistent episodes.
I think the Facebook Group and community is great for people spreading the word about how much they love FunnelKit and getting answers to their questions.
But I also think that if you really analyse how people interact with FunnelKit right now…
People go to the Facebook Group to ask a question or browse other people’s questions…
and then they get back to their business, doing tasks building funnels etc.
So you have all these people connecting to each other over support questions at the root of this interaction…
and then they lose the connection to each other as they close Facebook and go back into the darkness of working by themselves on their sales funnel.
The only reason they currently have to come back to the FunnelKit group is to ask a question when they get stuck or if a post appears in their newsfeed throughout the day.
I think it would also be good to bring these people together through FunnelKit over something more community-focused.
The Podcast would be a good way FunnelKit users could connect with each other:
- Hearing other people’s struggles building an online businesses
- Learning other strategies people are using to grow their email lists and upsell products
An example of how a Podcast would benefit me as a FunnelKit user
As a funnel builder myself who listens to a lot of podcasts, here is an example of how this could have impacted me recently.
I mentioned in a Funnel Step that I recently wrote this blog post here
Considering me:
- I use Bricks Builder
- I use FunnelKit Automations
- There are no native integration under FunnelKit Automations > Forms for me to select “Bricks”
Now imagine I am listening to a guest who mentions they use Bricks and they say they send their form data there using webhooks to the Webhook Received event in an Automation and that it’s easy to set up.
That would make the Podcast episode worth listening to for me – just that one tip.
Extra content for YouTube
Hey! It’s another thing we can post on YouTube.
Also – an added benefit is that if we post a Podcast at the same time each week, we can train people to come back to the YouTube channel on a regular basis.
Caveat – finding my feet
I do want to mention it here…
I’ve never hosted a Podcast here, and the first few episodes would definitely be me finding my ground, but I think long-term a process would develop and they would be quite doable.